If it's normal, do the exact opposite.

Jesse Cole

About our Guest

On this episode of the Positive University Podcast, bestselling author Jon Gordon talks with Jesse Cole. Jesse is the founder of Fans First Entertainment and owner of two multimillion-dollar summer league baseball teams, the Gastonia Grizzlies and the Savannah Bananas. He’s been featured on MSNBC and as a keynote speaker all over the country, promoting his motto “If it’s normal, do the exact opposite.”

Not only does Jesse share some amazing insights on creating a great culture, he’s also actually living it by how he approaches his team and his customers. His CARE acronym alone is a gold nugget. Listen in to learn it and how they modeled it to turn around a struggling baseball park into a thriving business selling out 4500 seats per game.

Connect with Jesse at https://findyouryellowtux.com/

Connect with Jon at http://jongordon.com/


Jesse’s book, Find Your Yellow Tux: How to Be Successful by Standing Out.

Show Notes

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