About our Guest

Jon Gordon is joined by our friend Jamie Kern Lima. If you don’t Jamie’s story, it’s super inspiring!

Jamie is the founder of IT Cosmetics, which she grew into an international best-selling sensation, eventually selling the company for over a billion dollars to L’Oréal.

But that’s just part of the story. How she did it… overcoming self-doubt, body-doubt, fear, rejection and insecurities… that’s the key here because once you understand how she did it, you’ll know how you can do it too. And that is what this episode is all about… overcoming what’s holding you back so that you can become all you were created to be.

Jamie’s New Book + Free Gifts

Be sure to grab a copy of Jamie’s brand new book, BELIEVE IT anywhere books are sold. Claim FREE order gifts at believeit.com

Share Your Takeaways

If you enjoy this episode be sure to let us know. Post on social, tag Jon and Jamie:

Jon | @jongordon11 Twitter / Instagram | @jongordonpage Facebook

Jamie | @jamiekernlima Twitter / Instagram | @jamiekernlimapage Facebook

Featured Resource

This episode is brought to you by Daily Positive. Sign up at DailyPositive.com and get a free daily email with a short encouraging quote or message to help you win the day. Positivity is like a muscle, the more you build it, the stronger it gets. Sign up for DailyPositive.com and let’s build mental muscle today!

Quotes from Jamie’s Book Believe IT

“We all have a microphone that we control in our lives. And we get to choose the people we hand that microphone to. We decide who speaks into it and at what volume. When we’re able to decide who to let speak into our lives, or who we hand our microphone to, it can change everything.”

“And like everything in life, when we let fear, or other people’s opinions, govern our decisions, it often comes at the price of everything that actually matters.”

“Being underestimated by others never matters if you are following your truth. And sometimes people only see where you are, they can’t see where you’re going.”

“Don’t take criticism from someone you wouldn’t take advice from.”

You might be tempted to underestimate me, but let me save you some time . . . don’t.

“Don’t let anyone else’s doubts about you or your dream turn into doubt in your own head.”

“It’s easy to carry around old labels and mistake them for permanent ones.”

Do you victim-up or do you warrior-up? Do you give up or do you level up and believe? The UP is up to you.

About Jamie Kern Lima

Jamie Kern Lima started IT Cosmetics in her living room and grew the company into the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America’s Richest Self-Made Women list. Today, she’s a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She’s also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence.




Show Notes

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