About our Guest

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Trust is the currency of success today and a significant way to build trust is through intentionally developing a personal brand. Why? Because people follow people and the more they know, like and trust you, the more likely they are to do business with you. This isn’t just about being an instagram influencer, it extends beyond and is applicable for all types of business, companies, executives, entrepreneurs and even more.

Today Jon is joined by AJ Vaden, CEO of Brand Builders Group, a personal brand strategy firm. AJ is going to unpack the power of a personal brand, why it matters, and several things you can do right away to increase your influence. AJ also shares key findings from research that will blow you away on just how significant a personal brand is for the future.

FREE DOWNLOADAccess the Trends in Personal Branding Research Here

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Our featured resource today is… books! Not just books in general but Jon Gordon’s bestselling books. Jump over to jongordon.com/books to see a complete list. From The Energy Bus, The Power of Positive Leadership, The Power of a Positive Team, Stay Positive and more… Jon’s books make great resources for you or gifts for others to help overcome challenges and create positive results.

Show Notes

A few quoteables from this episode:

  • Trust is the new currency of business. Personal branding allows people to get to know you before they buy from you.
  • People follow people. People want to do business with people they trust.
  • You are an expert if you know more than your audience.
  • The more value you give, the more valuable you are.
  • Your comfort is what holds you back from your calling.

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